
The classic premium Rouleur t-shirt has now been embroidered in the UK.
The iconic wordmark is embroidered onto a soft, 100% organic cotton t-shirt, for longevity and durability.
In a world where everything seems to keep getting faster, some things are worth taking time for. We believe Rouleur is one of those things, a considered look at cycling culture, appreciating stories and imagery that deserves attention from your mind, not just your eyeballs.
In our new capsule collection of caps, organic cotton t-shirts and bottles we have combined racing green, natural beige and pink.
Riding fast is optional.
Details
- Embroidered in the UK
- Produced from sustainably sourced cotton
- Printed with environmentally friendly inks
- Unisex fit
Men's T-Shirts

SIZES (CM) | XS | S | M | L | XL | |
A | Half chest | 43.5 | 46 | 52 | 55 | 58 |
B | Body length | 64 | 66 | 72 | 74 | 76 |
C | Sleeve length | 19 | 19.5 | 21.5 | 22.5 | 22.5 |
Unisex Sweatshirts
SIZES (CM) | XS | S | M | L | XL | |
A | Half chest | 48 | 50.5 | 53 | 56 | 59 |
B | Body length | 65 | 68 | 72 | 74 | 76 |
C | Sleeve length | 62 | 64.5 | 66 | 67.5 | 69 |
Women's T-Shirts
SIZES (CM) | XS | S | M | L | XL | |
A | Half chest | 42 | 44.5 | 57.5 | 50.5 | 53.5 |
B | Body length | 62 | 64 | 66 | 68 | 69 |
C | Sleeve length | 16 | 16 | 17 | 17 | 18 |