Turbo trainers are selling out faster than toilet rolls and training app subscriber numbers have gone though the roof.
We spend the day in a London studio with Mathieu van der Poel and the copious film crew to find out why Zwift is leading the way in the market.
The Rouleur Longreads Podcast brings you selected long form articles from the magazine, especially recorded for Rouleur. Don’t stop what you’re doing – do it while listening to the world’s best cycling writing.
More from the Rouleur Longreads Podcast:
SPONSORED BY LAKA
We are delighted to have Laka as a brand partner of the Rouleur Podcast.
Laka is an innovative bicycle insurance company powered by the community. Cyclists join Laka to protect their bikes and gear without paying upfront premiums.
Instead, Laka settles claims in their community first and shares the cost fairly with everyone at the end of the month. No claims mean you don’t pay.