Desire: Velohawk

Desire: Velohawk

Few bike storage solutions get the blood moving quite like Velohawk’s bespoke carbon pods. We found one installed amongst esteemed company, brought a fine bike along and got to know the New Zealand-created innovation

Desire Desire Special Gear HR Owen Ribble Velohawk

So you’ve decided, picked out and bought your dream bike. It’s delivered, well protected and built with a precision hand. You might even have it fitted to you and expertly secured to your car for the journey home – only to lean it up against the kids’ bikes, or the pub hack, or maybe in the spare room, if you’re lucky…

Velohawk – a New Zealand-born company – saw the travesty behind this common story and sought to create a solution to not only solve, but to perfect bike storage for modern living.

 

Ultimate storage, Kiwi style

 

Velohawk claim it is the ultimate bike accessory. We think accessory is perhaps a little bit of an under-sell, especially considering the four-figure starting price of each pod – though taking the premium materials used, the fully custom process and the pod’s position as an architectural or interior embellishment, you can see how each unit could fit nicely in a penthouse apartment overlooking the river.

 

Details, always details

 

Unveiled at the 2018 Rouleur Classic and engineered in the UK, the Velohawk adds security, protection and improved aesthetics over traditional storage solutions. Your best bike truly deserves the premium treatment and the Velohawk pulls no punches.

 

If you need any more convincing, it comes endorsed by Jumbo-Visma’s George Bennett, who liked what he saw and was an early backer of the company. His insight and ambition, Velohawk say, was key to the successful positioning of the product.

For Rouleur Desire it felt fitting to shoot the Velohawk at prestigious car dealership H.R. Owen, renowned for dealing in cars from the epitome of motor manufacturers, including Aston Martin, Bentley, Bugatti and Lamborghini. Thanks to them for letting us in with our bikes and allowing us freedom to have some fun in a truly fantastic setting.

 

Home from home…

 

Interested in Velohawk? Head over to their website for more information and visit this year’s Rouleur Classic in London to see the product in the flesh. Early bird tickets are on sale now.

 

Rouleur’s Desire Special Issue is due out on May 7 – read Stuart Clapp’s editor’s letter for the valuable insight of a kit obsessive.

 

The post Desire: Velohawk appeared first on The world's finest cycling magazine.

Desire Desire Special Gear HR Owen Ribble Velohawk

READ MORE

Cecilie Uttrup Ludwig for MNSTRY

Cecilie Uttrup Ludwig: ‘I want to be back racing with my heart’

The Danish rider has signed a two-year contract with CANYON//SRAM zondacrypto, changing her training, fuelling and mindset in order to get back on top of the...

Leggi di più
Tadej Pogačar at the 2024 Il Lombardia

UAE Tour 2025 preview and contenders: Can anyone deny Pogačar?

A raft of top sprinters are lining up to vie for stage victories in the year's second WorldTour stage race

Leggi di più
Demi Vollering 2025

Is FDJ-Suez the team that can help Demi Vollering to Tour de France Femmes redemption?

There are big changes for the Dutch rider in 2025 - will they pay off? Or could leadership issues arise again? 

Leggi di più
Tadej Pogačar to Paris-Roubaix 2025 – Legendary or laughable?

Tadej Pogačar to Paris-Roubaix 2025 – Legendary or laughable?

The UAE Team Emirates-XRG rider has teased his participation on social media, but is it a legitimate possibility?

Leggi di più
James Knox at the British Road Championships

‘Credit should go to Lefevere for working the market’ - James Knox on Soudal–Quick-Step’s evolution from the cobbles to Tour de France contenders

Now in his sixth year with the Belgian squad, the British rider discusses what has changed following the arrival and performances of Remco Evenepoel

Leggi di più

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE