Attaquer launches new ‘All Day’ collection: ‘the most comfortable rubbish you’ll ever wear’

Attaquer launches new ‘All Day’ collection: ‘the most comfortable rubbish you’ll ever wear’

The redesigned ‘All Day’ range is made using recycled plastics as another strand of Attaquer's focus on sustainability

Words: Rachel Jary

Australian brand Attaquer has never been afraid to do things differently. The clue's in the name: attaquer is a French word which refers to a rider with an attacking style. Attaquer picked this name because it represented the brand’s approach to the cycling industry, it wanted to make a splash, to change things, to attack the status quo. The ambition is nowhere more present than in the brand’s bold jersey designs, though it extends much further than this.

A key pillar of the brand’s ethos since its inception has been sustainability. Attaquer explains that this comes from the fact that the company is run by people who care about the environment, motivating them to create products that have a minimal impact on the world they are made to be ridden in. Today, the Australian brand has announced its new ‘All Day’ collection, made using recycled materials and proudly Oeko-Tex® Standard 100, one of the world's best-known labels for textiles tested for harmful substances. It’s described by Attaquer as “the most comfortable rubbish you’ll ever wear.”

The new ‘All Day’ collection is made up of jerseys and bib shorts in a range of different colours. The jerseys come in four different colorways: white, black, burnt orange and pine. Attaquer says that the jerseys have been “anatomically optimised, along with an updated shorter zipper length, to provide an unrivalled body-hugging fit perfect for the shortest to the very longest rides.”

Durability has been a key focus for the brand when designing the ‘All Day’ range. Flat locked seams, a supple construction and pre-dyed high density fabric are all parts of the jersey’s makeup that aid how long it lasts. Product sustainability is a key part of Attaquer’s ‘ATQ Promise’ where Attaquer pledges to “develop, source and recycle materials that inspire positive change on the bike and minimise our impact on the world we love to ride in.”

The strive to be as environmentally conscious as possible is at the heart of Attaquer’s design process. It begins in the Surry Hills, in the heart of Sydney, where Attaquer develops and tests products with the help of the local cycling community to ensure its garments go the distance. Attaquer also commits to making PFC-free products – PFC is a chemical found in DWR  (durable water repellent) coatings which can bioaccumulate in the environment and the brand also sends all of its orders in 100% compostable mailing bags. Attaquer says that it ensures that the brand it works with, such as car company Polestar, freight company DHL and Primaloft which helps insulate the brand’s Quilted Outerwear range, are equally as committed to reducing their environmental impact.

The second part of the new All Day collection is Attaquer’s redesigned All Day bib shorts. The brand says these bibs are “built for the long haul.” The women’s All Day bib shorts specifically have been redesigned from the ground up with new grippers and straps which aim to maximise comfort and support. Like on the All Day jersey, the bib shorts are made using pre-dyed lycra, flat locked seams and a compressive fit, The women’s shorts also feature a  women’s specific, ergonomically contoured chamois and come in ten different colourways.

Attaquer’s complete, fully recycled ‘All Day’ collection is available to buy here now. A full review of the range will be published on Rouleur.cc soon.

Words: Rachel Jary

READ MORE

Giro d'Italia 2025 stage 13 preview: A steep and punchy finale

Giro d'Italia 2025 stage 13 preview: A steep and punchy finale

A testing finishing climb could draw out the GC contenders to claim vital seconds

Leggi di più
Richard Carapaz at the Giro d'Italia

‘Follow your instincts’ - Have the contenders been shown the blueprint to claim the Giro d’Italia?

Richard Carapaz launched an opportunistic move to claim stage 11 of the Giro d’Italia and climb up the GC

Leggi di più
Giro d'Italia 2025 stage 12 preview: A fast finish

Giro d'Italia 2025 stage 12 preview: A fast finish

An opportunity for the sprinters awaits on a flat run into Viadana

Leggi di più
Primoz Roglic

A tight GC and an intriguing parcours: the Giro d'Italia has been left perfectly poised

A rain-soaked time trial has done little to shed light on who will walk away with the maglia rosa in Rome

Leggi di più
Luke Plapp on stage eight of the 2025 Giro d'Italia

Giro d'Italia 2025 stage 11 preview: A testing day in the Apennines

A difficult climbing day will pose a tricky physical and tactical test for the general classification contenders

Leggi di più
Giro d’Italia state of play: Can UAE hold off the fight back from Red Bull?

Giro d’Italia state of play: Can UAE hold off the fight back from Red Bull?

Entering week two, the Giro d’Italia is perfectly poised for aggressive riders like Primož Roglič, Egan Bernal and Richard Carapaz to attack UAE’s youngsters, Juan...

Leggi di più

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE