This Week in Desire | Thursday September 10th

Factor Ostro | Factorbikes.com

With the firepower currently riding (or soon to be) for Israel Start-up Nation, it comes as no surprise that UK brand @Factorbikes have their finger on the pulse when it comes to bike design. The Factor Ostro represents a marked shift towards the do-it-all performance bike. Designed to be aerodynamically remarkable, lightweight and comfortable, is this move the real quiver killer? It certainly makes the choice easier for riders like Dan Martin. With a 780g frame, a full build will certainly trouble the UCI's lower limit. PLUS it comes in this glorious Sicilian Peach colourway, what's not to like?

Basso Volta | Bassobikes.com

E-bikes are getting closer to their road bike cousins with each passing week. Basso's latest release, Volta, even includes the integrated front end of their new Diamante SV, should you choose to build it that way. We say that, as the frameset straddles what we've traditionally defined as bike categories. Build it as a road bike, gravel bike or city bike and take advantage of that 250 watt battery, the choice is yours. 

Breitling Pro Endurance | Breitling.com

There have been no shortages of expensive timepieces adorning the wrists of Tour de France riders in this year's race. Take Alaphilippe's Richard Mille for example. Needless to say, should Geraint Thomas have taken to the start line, then Brietling's latest sports watch, the Pro Endurance model, would have been given a proper Grand Tour test. Pro Endurance is positioned firmly in athleisure, could you tell from the colours? But paired with Breitling's signature SuperQuartz internal movement, designed to offer lightweight durability.

Fingerscrossed AW20 | Shop Fingerscrossed in the Rouleur Desire Emporium

With autumnal colours aplenty, @fingerscrossed.design lift the lid on their latest collection. Featuring new colourways of their popular Block, Stripe and Merino lines there promises to be something for everyone. Shop the full collection in the Rouleur Desire Emporium

Universal Colours x Sigma Sport | Universal Colours at Sigma Sports

Our latest issue, 20.6, has started landing with subscribers, and we feature both men’s and women’s Universal Colours kits in the Desire section. Why? Because they look the business and really stand out from the crowd without being lairy – no mean feat. This latest release is a collab with top London bike emporium Sigma Sports. It’s a winning combo. 

Vadolibero Vertik x Ludivica Mascheroni | Shop Vadolibero in the Rouleur Desire Emporium

Talking of colabs – everyone’s at it, eh? – luxury bike storage manufacturers Vadolibero have teamed up with fellow Italian designer Ludovica Mascheroni to produce this sensational-looking stand for those who like to stare longingly at their pride and joy rather than watching TV. Pull up that comfy chair, settle down with the new Rouleur and keep the bike in your peripheral vision. That’s a fine night in.