Cannondale

Stu reviews... Team EF's Palace X Rapha Giro Collab

Rouleur Desire editor Stuart Clapp offers his take on EF Education's divisive collaboration with skateboarding super-brand, Palace. You're certainly not going to mistake this livery for the Maglia Rosa

Cannondale Desire EF Education Photos: @dragcoefficient/Cannondale Rapha Words: Stuart Clapp

I have a Palace story. Anyone that knows me won’t be surprised. I have a lot of stories. Before working at Rouleur, I used to work in skateboarding. I’ve never had a real job. 

I’d been on holiday, India I think, and when I got back into the office I had a meeting with the Marketing Manager about what I’d missed while I’d been working on my addiction to mango lassi.

A couple of our sponsored skateboarders had started a brand called, Palace. This must’ve been about 2009. I think I said something about it being fairly cool, but unlikely to go anywhere. But things with the brand progressed, then Rihanna wore a Palace t-shirt and the pictures went everywhere. Following that, a couple of my colleagues left for the ivory towers of Palace Skateboards and I realised I wasn’t the business visionary I thought I was.

Since then, Palace has become a huge apparel and skate brand; it’s had its logo on the Juventus kit as well as other collaborations with just about every fashion brand worth its weight in palatial gold. And now, for this year’s Giro d’Italia, its designs have wrapped the riders, head to toe (and bike), of EF Education First Pro Cycling.

Rapha x EF x Palace

The team is a band of misfits. EF Education First’s race schedule isn’t like any other World Tour teams and they have a group of riders with an outsider ethos. They’re fun and they’re incredibly relatable. Two adjectives not normally associated with professional sport.

It’s more than just racing, just as Palace is more than just skateboarding. I’ve never seen Rihanna do a kick flip in a B&Q carpark. It’s a lifestyle thing.

The team’s Rapha kit features cartoon ducks and the Palace pyramid motif. Rapha has ditched the script for this collab logo and gone for block lettering along side Palace. I’ve worked with Rapha over the years and can only imagine the fun they had with reconciling this in accordance with their brand guidelines.

Back in 2004, when Rapha was founded by Simon Mottram and Luke Scheybeler, the idea for the brand was to step away from garish cycling kit and produce something easily wearable. It seems that idea got benched for this partnership. It’s wearable, but not easily.

Rapha x EF x Palace

Palace didn’t stop at the Rapha kit, it gave the team’s POC eyewear and helmets a makeover - notably, its their Tempor TT lid. There’s probably some metaphor about turning an ugly duckling into a swan I could whack in here. The helmet may be really fast - some say the fastest time trial helmet on the market - but it has a way to go in the looks department. Or had. The cartoon duck makes it look even more comical. I think it’s better for it. 

Rapha x EF x Palace

Then there are the new graphics on the team’s Cannondale bikes. Designed by Nick Larsen, the guy behind Fabric and Charge Bikes, the frames feature the Palace duck (again) as well as the team’s other sponsors logos which look like they’ve been plonked on in a similar way to how a skateboarder might slap stickers onto their board. Even the team cars have been reworked.

We look for characters in sport when here’s a whole team. They’re doing something different, and collaborating with Palace shows their sense of fun, as well as their PR savvy approach to servicing sponsors - outside of just winning bike races.

Did you know they did the team presentations for the Giro yesterday? You’re excused if you missed it. My timeline was ransacked.

Rapha x EF x Palace

 

Cannondale Desire EF Education Photos: @dragcoefficient/Cannondale Rapha Words: Stuart Clapp

READ MORE

Giro d'Italia 2025 stage 13 preview: A steep and punchy finale

Giro d'Italia 2025 stage 13 preview: A steep and punchy finale

A testing finishing climb could draw out the GC contenders to claim vital seconds

Leggi di più
Richard Carapaz at the Giro d'Italia

‘Follow your instincts’ - Have the contenders been shown the blueprint to claim the Giro d’Italia?

Richard Carapaz launched an opportunistic move to claim stage 11 of the Giro d’Italia and climb up the GC

Leggi di più
Giro d'Italia 2025 stage 12 preview: A fast finish

Giro d'Italia 2025 stage 12 preview: A fast finish

An opportunity for the sprinters awaits on a flat run into Viadana

Leggi di più
Primoz Roglic

A tight GC and an intriguing parcours: the Giro d'Italia has been left perfectly poised

A rain-soaked time trial has done little to shed light on who will walk away with the maglia rosa in Rome

Leggi di più
Luke Plapp on stage eight of the 2025 Giro d'Italia

Giro d'Italia 2025 stage 11 preview: A testing day in the Apennines

A difficult climbing day will pose a tricky physical and tactical test for the general classification contenders

Leggi di più
Giro d’Italia state of play: Can UAE hold off the fight back from Red Bull?

Giro d’Italia state of play: Can UAE hold off the fight back from Red Bull?

Entering week two, the Giro d’Italia is perfectly poised for aggressive riders like Primož Roglič, Egan Bernal and Richard Carapaz to attack UAE’s youngsters, Juan...

Leggi di più

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE