The Bikes and Tech to see at Rouleur Live

Rouleur Live is a unique opportunity to get hands-on with rare and unreleased bikes and kit ahead of the coming season.

Taking place in London on 4-6th November, Rouleur Live is the best cycling show in the world. The perfect occasion to join the stars of the sport, it’s also a unique opportunity to get hands-on with rare and unreleased bikes and kit ahead of the coming season.

Each year our carefully selected exhibitors showcase historic machines and future-facing products yet to receive an official release. That makes Rouleur Live the place to see new bikes break cover and talk to the creators of the industry's finest kit.


Besides meeting Fausto Pinarello and getting the lowdown on what it takes to create some of the most auspicious bikes in the peloton, visitors will also be able to take in the firm’s most iconic machines in the flesh. With fellow luminaries Colnago, 3T, and Bianchi also in attendance, there’ll be the best of Italian design on show.

Related: 3T's Dreambox, what it is and why you want one

Either with or without race numbers and dirt still applied, our hall will also play host to bikes from international makers including Team Jumbo-Visma sponsors Cervelo, Team Qhubeka suppliers BMC, as well as Scott, Ribble, and Swift Carbon. Joined by more esoteric brands like TiticiHeroin, and Hope - the supplier of Team GB’s track bikes - the entire gamut of racing engineering will be represented. 

Related: Watch Hope build one of its radical HB.T bikes at Rouleur Live


Get a head start on to what well-dressed cyclists will be wearing in 2022. Find the perfect fit among the helmets produced by POC, Kask, Abus, and Met. Alternatively, try on the latest sunglasses from Koo or hunt down the most magical of slippers from Fizik and UYN.

Related: Outfitting Team Ineos – How Bioracer picked up the biggest deal in cycling apparel

Covering clothing, we preview the ethical and stylish autumn/winter range from Universal Colours, along with a speed-focused launch from Santini. British-based Le Col will be showing an extensive collection including their Project Aero outfits designed with McLaren. Nearby, Team Inoes’s new clothing supplier Bioracer will also be exhibiting their latest wares.

Related: Changing Seasons at Universal Colours


Dragging in the dirt like an itinerant labrador, our gravel section continues to expand. With bikes including the recently redesigned Crux from Specialized, along with machines from Cervelo, 3T, Fara, Pinarello, and Bianchi, you’ll be able to get ahead of all the developments in one location.

Related: Exploring the world with self-supported adventurer Daniel Hughes and Panaracer

Covering the equipment side of the off-road segment are brands including SRAM, who will be showing their extended range of electronic gravel groupsets. Joined by Reserve Wheels, Panaracer Tyres, and clothing brands including Santini and Universal Colours, you’re assured to leave the show with plenty of inspiration as to how you'll be outfitting both yourself and your bike in the coming year.

Related: The redesigned Crux claims to be the lightest gravel bike in the world


Training has become both smarter and more enjoyable. A trend accelerated over the last couple of years; most riders will now possess some kind of indoor set up for accomplishing effective intervals or keeping the legs spinning when the weather looks mardy.

Although you’ll have to invite your friends over to show it off, this means indoor training equipment is almost as covetable as the stuff that goes outdoors. We’ve got innovative products at this year’s show, including a launch from British firm, Muoverti, plus new products from Wahoo, Elite, and 4iiii.

Related - Who to expect at Rouleur Live: See cycling's greatest stars this November


Along with big-ticket items, we’ve also got the details covered. When it comes to tracking down the fastest or most versatile tyres to transform your riding, we have experts from Continental, Vittoria, and Pirelli in attendance.

Related: Proven in Hell – Continental's Tubeless Grand Prix 5000 S TR Tyre

Helping you claim back each watt, Ceramic Speed and Muc-Off will be on hand to show off their latest products and advise on reducing friction.

Often the largest purchase you can make besides a bike, wheelmakers Zipp, Mavic, DT Swiss, FFWD, and Reserve will all be looking to lure visitors with their radical designs.


We’ve also got all the bits that make the wheels go round. Uniting all three leading groupset manufacturers under a single roof, we'll have the latest from Shimano, Sram, and Campagnolo.

Whether you’re after incredibly wide gravel gearing as exemplified by Sram’s AXS range and Campagnolo’s 13-speed Ekar, or keen to get a look at the new Dura-Ace road group, you’ll find all three on display.

Presented in the best-possible taste in the neo-classical surroundings of Bloomsbury’s Victoria House between the 4-6th November, more information on Rouleur Live, and how to book tickets, can be found here.

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