The best cycling show in the world - join the stars of the sport and see the finest bikes and kit on show in London.
Our 2021 show was our best ever and we can't wait to see you again in 2022.
With over 45 brands and a lineup of unique talks and guests, it is Rouleur brought to life.
Get your ticket before they sell out.
November 3-5, 2022
THE STARS OF THE SPORT
Where else can you enjoy a drink with cycling’s biggest stars, surrounded by the world’s best bicycles and memorabilia from the history of the sport? Rouleur Live is the magazine brought to life.
Our 2021 guests:
Geraint Thomas | Anna van der Breggen | Romain Bardet | Andrea Tafi | Fabian Cancellara | Imogen Cotter | Ian Boswell | Marcel Kittel | Juan Antonio Flecha | Omar di Felice | Alec Briggs | Antonio Colombo | Nico Roche | Fausto Pinarello | Jonas Vingegaard | Emma Norsgaard | Peter Kennaugh | Steve Cummings | Transcontinental Race
With our guests taking to the stage throughout the show, Rouleur Live offers a unique chance to experience the rich stories of the sport as told by their protagonists.
There is no better place to see the latest and greatest in tech, all under one roof. Coupled with the innovators behind some of cycling's biggest brands taking to the stage to discuss their creative journeys, Rouleur Live is the ultimate destination for cycling tech and craftsmanship.
Exhibitors in 2022:
3T | 4iiii | ABUS | ashmei | Battaglin | Bianchi | BMC | Cadex | Campagnolo | Ceramicspeed | Cervelo | Cinelli | Classified | Colnago | Condor | DT Swiss | Elite | FFWD | Fizik | FSA | Giro | Kask | Koo | Le Col | Met | Muoverti | Panaracer | Passoni | Pegoretti | Pinarello | Pirelli | POC | Q36.5 | Reserve | Ribble | Sarto | Schwalbe | Scott | Selle Italia | Swift | Technogym | Vittoria | Wahoo | Wilier
Cycling's rich history brought together in a boutique museum format. With unique displays, exhibits and demonstrations from the artisans and collectors behind the special collections.
In 2021, Columbus tubing celebrated its 100th year with a unique installation at Rouleur Live. We celebrated the Transcontinental Race, the mother of ultra racing with a dedicated installation and the launch of the route. The Panaracer Gravel Gallery showcased the latest and greatest in gravel technology. Our pro-bike gallery was full of special bikes celebrating the season just gone.