Content and Partnerships Marketing

Please email jobs@rouleur.cc with a cover letter and CV to apply

We are looking for an entrepreneurial and creative marketer with copywriting and design experience to lead our content and partnerships marketing. The ideal candidate will understand the world of cycling, becomfortable at strategising content and partnership plans as well as executing campaigns to a high level.

Working in London with our commercial and editorial teams to ensure that the outbound marketing plan complements and supports Rouleur across all of its channels - while keeping the authentic voice of the brand. 

The main KPI of this role is to broaden and deepen the relationship that Rouleur has with our audiences of readers, listeners and visitors as well as our clients, to expand our partnerships and revenues. That will entail managing existing partnerships to maximise mutual value as well as finding new partnerships that grow Rouleur’s top of the funnel reach and revenue through high quality content and activation.

Key skills:

  • Email marketing
  • Content strategy
  • Social media
  • Copywriting
  • Partnerships

AIMS: 

  • Focus on increasing the audience of Rouleur through partnerships as well as our own channels
  • Plan and implement marketing campaign activity, activating Rouleur’s content/products as well as that of our commercial partners
  • Shape creative identity of the show with exhibitors and other partners
  • Activate Rouleur Society partners
  • Manage high-profile commercial partner campaigns from planning, production and distribution
  • Widen perception of Rouleur from that of a magazine to a cycling lifestyle brand
  • Increasing reach of content through partner network
  • Use digital platforms as content streams, not just communication channels, that bring new people to the brand and reinforce the engagement/loyalty of the existing audience
  • Increase traffic and user engagement by effective creation of unique content

KPIs:

  • Top of funnel audience growth
  • Subscriber growth and retention
  • Audience engagement
  • Referral traffic and engagement
  • Recurring revenue from clients (repeat deals/extended partnerships from happy clients)

Please email jobs@rouleur.cc with a cover letter and CV to apply